Email Marketing Manager

Location: Avon, MA

Department: Direct-To-Consumer

Lead our Email Marketing Program. Your main duties include developing our email program strategies and tactics, building email marketing campaigns end-to-end, and managing our email databases.

About the Role: include the following.  Other duties and special projects may be assigned.

  • Identify target audiences and grow our email list.
  • Design and implement email marketing campaigns.
  • Ensure mobile-friendly email templates.
  • Upgrade our email templates using graphics, personalization, and advanced features.
  • Develop and implement customer email journeys (e.g., welcome series, post-purchase email series).
  • Ensure prompt and accurate communication with clients via email to minimize unsubscribes.
  • Create email databases for lead generation.
  • Analyze campaign performance and suggest improvements.
  • Leverage A/B testing tools to optimize and improve email campaign performance.
  • Report on sales revenue generated from email marketing efforts.
  • Ensure emails follow industry policies and best practices.


  • A bachelor’s degree from an accredited college or university.
  • A minimum of three (3) years prior experience as an Email Marketing Analyst.
  • Prior experience with at least one ESP platform and one content management system.
  • Working knowledge of HTML.
  • Proficiency in marketing automation technology.
  • Working knowledge of Google Analytics.
  • Must be highly proficient in Microsoft Office and Excel skills. Adobe Creative Suite a plus.
  • Must have solid analytical skills with the ability to organize, track and articulate results of various marketing initiatives.
  • Must be able to stay current with the ever-changing world of online marketing.
  • Familiarity with analytical and database tools.
  • Collaborative mindset and a team player.
  • Driven to achieve results and make an impact
  • Self-starter with the ability to work autonomously.
  • Ability to manage projects through to completion.
  • Strong writing, communication, and presentation skills.
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